✦ Branding✶ Strategy★ Packaging✦ Visual Identity✶ Social Media★ Illustration
✦ Branding✶ Strategy★ Packaging✦ Visual Identity✶ Social Media★ Illustration
✦ Branding✶ Strategy★ Packaging✦ Visual Identity✶ Social Media★ Illustration
01
Selected Projects
A little collection of ideas I've helped come to life.
Car Wars
Created dynamic marketing materials for an automotive call tracking platform.
Sugar Sensations
Completed a brand identity and packaging system for a premium confectionery brand.
Taco Fever
Developed a vibrant brand identity for an upcoming taqueria business.
Brick Lumber Love
Created the brand identity and guidelines for a real estate company.
NexGen
Developed the brand identity and brand guidelines for a property investment company.
Ice Bags
Revamped the packaging design for ice bags sold in convenience stores.
Equinedge
Redesigned an AI-based platform specializing in horse racing bets.
02
A Bit About Me
✦ est. 2001
Hi, I’m Safa — a graphic designer who believes great brands should feel alive, not just pretty.
My sweet spot is shaping brand identities and illustrations that balance creativity with strategy. I love helping ideas become memorable.
When I’m not poking pixels, you’ll usually find me reading, trying a new hobby, or learning another language.
10+years designing
7+brands shaped
∞whimsy
03
What I Know
The tools and approaches I bring to every project.
Branding
Unique, memorable visual identities that capture the soul of a brand.
Collaboration
Adaptable to work with a team and clients of all kinds to make visions into reality.
Social Media
Developing engaging, shareable content that boosts presence, engagement and conversion.
Software
Adobe Creative Suite, WordPress, Canva and VS Code
